Protect Breastfeeding- A Shared Social Responsibility

“Breastfeeding should not be seen as only mother’s responsibility. Let’s make breastfeeding as a shared societal responsibility where not only mother but her whole family, community and even work place are thoughtful about it and facilitate her by giving her an enabling environment.”

This is what the theme of World Breastfeeding Week (WBW) 2021, which is celebrated across the globe from 1st -7th August to raise awareness on breastfeeding. Breast milk is the first vaccine, which protects both mother and the child. It’s the most cost effective intervention for the health care system.

How is fathers, grandparents and family can share this responsibility :

  • Help with the baby in between feeds and with older children in family, to allow mother to rest or nap.
  • Prepare nutritious meals and snacks to help increase her strengths and energy. Do not let the myths lead the diet practices for mother, give her healthy food without restrictions.
  • Help with cleaning and other household jobs to decrease her responsibilities.
  • If it’s a big joint family, help her making breastfeeding friendly atmosphere and sharing their experiences.
  • Offer positivity and encouragement to prevent post partum blues.

How community can share the responsibility :

  • Support breastfeeding in public places like malls, railway stations, airports and bus stands.
  • Appreciate breastfeeding as a natural process, please do not frown at mother who is nursing in public area, respect and support her.
  • We need champions and ambassadors to support breastfeeding- athletes, film stars, and religious leaders to speak openly about breastfeeding.

How work place can share the responsibility :

  • Employers can take a lead role in cultivating supportive workplace so that parents can successfully combine breastfeeding and work.
  • Scale up work place lactation by providing a separate, well-ventilated room/place to nurse, pump or store the milk. Let them not express/pump milk in car or a toilet.
  • Encourage exclusive breastfeeding for 6months by supporting parental leaves.

Support breastfeeding in preterm and low birth weight babies :

  • Preterm and low birth weight babies cannot directly breast feed but they can be fed mother’s only milk by encouraging frequent milk expressions.
  • If preterm babies need care in hospital, mothers should be provided with separate milk expression room and hospital grade breast pumps for frequent milk expressions.
  • At home breast milk can be expressed, stored and transported in cold boxes to hospital.
  • Every hospital should encourage breastfeeding support groups and training of their nursing and healthcare professionals in appropriate techniques and science behind breastfeeding.
  • Women should support breast milk banks by donating their extra milk. Human milk banks collect breast milk from healthy mother, pasteurize and keep it frozen to provide it to those preterm babies where mother’s own milk is unavailable.

“Breastfeeding is mother’s domain, but if it is supported by fathers, grandparents, extended families, friends and work places, breastfeeding improves. It’s public health issue which needs investment at all levels.”